marketlytics.studioraine.art does its job. It makes the case, it answers the objections, and it ends in a link.
What happens after someone taps that link is currently nothing in particular. A page that ends in a link is an art project. You know that better than I do, because catching what comes through the link is the exact thing you sell law firms.
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Three ways in, and all three land somewhere nobody is watching.
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An enquiry that arrives by form or email at 9pm sits until you open your laptop. A firm that fills the form on Tuesday and rings on Thursday is two conversations with no memory of each other. And the number that actually matters, how many of the people who booked turned up, is not being counted anywhere.
The wrong enquiries come in, the right ones go cold before anyone replies. That is your headline. It is also, right now, an accurate description of your own pipeline.
A firm worth a Legal Lead Booster and someone shopping for free advice reach you through the same channel, at the same speed, with the same next step. Nothing in front of you separates them before you spend an hour finding out.
Your words, used on you. You cite the five minute number to law firms because contacting an enquiry fast changes the odds of qualifying it. Your chatbot catches a chat. A form fill or an email at 9pm has nothing behind it and waits until you next open your laptop.
I am not selling you an AI receptionist. You sell those.
Missed Call Text Back, the AI receptionist, the AI email and SMS follow up, the chatbot, the voice agents. That is the Legal Lead Machine, it is your product, and you know it better than I ever will. Nothing in this document rebuilds any of it. Where this scope sends a message of its own, it is a fixed message on a timer that you signed off before it went live: a confirmation, a reminder, a no show chase, and whatever that confirmation carries. Not an agent deciding what to say.
What I build is the plumbing underneath it. Capture, routing, the calendar, attribution, pacing, and the record that ties them together. Your stack answers the enquiry. This is the pipe it runs through, pointed at your funnel instead of your clients'.
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You have already written this. The headline, five connection requests, a four message sequence, the campaign numbers. It is sitting in a document, which is the same as not having it.
So the plan is not new strategy. It is the work you already did, put on a rail, pointed at the page, and run daily whether or not you feel like it that morning. One channel, because you told me LinkedIn is where your clients come from and referrals are thin. No ads, no cold email, no second platform to keep alive. Two ways in, one destination.
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Outbound is the saved search you invite from every morning. Inbound is the posting that makes the accepted invites warm before you ever message them. They are not two campaigns, they are the same campaign hitting the same person twice, which is why one channel run properly beats six run thinly.
If the operating commitment is complicated, it stops in week three. So it is deliberately small enough to do on a bad week. The week below is drawn with the whole system running, and the tier table is what governs which parts of it you have.
Send the day's invites from the saved list, which is built once and does not change. Then the pipeline shows you exactly who is due a reply and which message in your sequence they are up to. You are never deciding who to contact next, or scrolling back to work out what you already said to them.
Monday, Wednesday, Friday. From a bank of twelve angles written from your own posts, in the way you already write. Pick one, put it in your words, publish. Ten minutes.
Friday, count what is sitting in each stage of the pipeline: enquiries, booked, showed. Three numbers off one screen in ten seconds, and no dashboard. The tidier version that splits them by source is item 15, which is not in a tier and which you can add whenever you decide you want it.
That is the whole commitment. If a week gets away from you, the confirmations, the reminders and the no show chasing keep running without you. The only things that stop are the new invites and the posts.
This describes what you do and what runs. What comes back out of it depends on your market, your message and your timing, and I am not going to print a number I cannot control.
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I build. You give me one hour on a call, the access, and the copy you want used. After that the only thing I come back to you for is sign off on anything that will carry your name.
Switch on. The saved list was built in the kickoff hour, so you already agree with who is on it. The first invites go out, the first post goes up, and the first replies land somewhere that timestamps them.
The first cohort reaches day 3, day 6 and the following Monday of your sequence. This is the earliest point anything is worth looking at, and it is also the point most people quit, which is why the daily block is thirty minutes and not two hours.
Enough has run to tell which invite line gets accepted, which message loses people, and whether the posts move anyone to the page. We change one thing, not five, so you can tell what caused what.
A full quarter of the same motion. By now my support window has closed, and this is you reading your own numbers. If you want me on that review, say so and I will price it then.
The honest part: the invites you send are arithmetic, inside whatever ceiling LinkedIn is applying to your account. Twenty a day is a hundred a week. Who accepts, who replies and who books is not arithmetic, and it is not mine to promise.
Drawn rather than described, because a list of feature names tells you nothing about whether it is worth the money. These eight are what the three tiers are made of. The eight after them are the rest of the system, and they are not in any tier, so you are never paying for something you did not ask for.
The form on your page stops emailing you and starts creating a record with a timestamp and an owner. An inbox is where enquiries go to be forgotten. This is the difference between a message and a lead.
Firm name, practice area, where they are, what they currently spend. Answered before the slot is confirmed, so the call is already half a briefing and the ones who will not answer three questions have removed themselves.
Perth does not observe daylight saving. Most of the United States does. The gap between your calendar and a Boston managing partner's changes twice a year, and a booking form that assumes a fixed offset quietly starts confirming the wrong hour.
The moment a slot is taken it lands in their calendar with the joining link inside it, so the meeting exists somewhere other than an email they will not scroll back to.
Most of the value in booking software is in the hour before and the hour after. A reminder that fires before the slot, a one click reschedule so a busy partner can move it instead of vanishing, and a message that goes out when someone does not turn up.
Every enquiry occupies a stage with a name, an owner and a date it is next touched. The point is not the software, it is that an untouched card becomes visible instead of invisible.
The confirmation your scheduler already sends does nothing but state a time. It carries two things instead: what the call covers, so they arrive prepared rather than defensive, and the family law campaign in full, so the evidence lands before you are in the room and you never have to recite it. This is the booking system talking, not a mailing list.
Each way in gets its own tag and the tag stays attached through the booking and into the pipeline. Without it you are sending invites and posting at the same time and guessing which of the two actually put the meeting in your diary.
A complete lead system has eight more parts. None of them are in the prices below, and I am not going to pretend you need all of them on day one.
They are here because you should be able to see the whole board before you spend anything, and because most of them only start to matter once the first eight are running and there is enough volume to be worth the work. Ask for any of them whenever you want and I will give you the price before I start.
A partner fills the form, a paralegal rings the 1800 number, and the firm replies to your DM. Without a rule that merges them you have three records, three owners and a good chance two people contact them separately saying different things.
LinkedIn caps how many invitations you can send in a week, and it moves that cap depending on how many people accept. Twenty a day across five weekdays sits deliberately under the ceiling rather than testing it. Push harder and the account gets throttled, which costs you far more than the extra invites were worth.
Who agreed, at what moment, and the exact wording they agreed to, stored against the record. You already build consent logging into the Legal Lead Machine for your clients. Your own funnel should not be the one without it.
The chatbot already on your page and the missed call path on 1800 736 766 hand into the same pipeline as everything else, instead of running as a separate conversation nobody reconciles. Your product, wired to your business. Configuration, not a rebuild.
The four message sequence you have already written stops living in a document. Each message becomes a stage, so you can see which one people reply to and which one loses them. LinkedIn does not open its inbox to outside software, so a reply gets logged against the record in one click rather than living only in your LinkedIn inbox.
A firm that says no is often saying not this quarter, and right now that reply leaves no trace. This is the rule that holds the record on a date, and puts it back in the queue with something worth reading when the date arrives.
Three numbers, split by where they came from. Not a dashboard with forty tiles. The only report that changes a decision is the one that shows which source produces people who actually turn up.
A Perth calendar offered to a firm in Chicago shows them slots in the middle of their night. This is a separate set of availability rules on the same calendar, so an American prospect only ever sees the hours you have agreed to take American calls in.
Wiring is the easy half. What goes into the machine decides whether any of it was worth doing, and that is the part I am actually best at.
None of the below is an hourly consulting arrangement or a retainer. It is a fixed number of specific things, included in the price of your tier, and then it stops.
A short written document, not a deck. Exactly which Sales Navigator search to invite from, which of your five connection requests goes to which kind of firm, what order the offers get mentioned in, and what to post about. Specific enough that a person who is not you could run it.
Before anything is wired, we pin down what a firm has to be for you to want the call. Practice area, size, spend, jurisdiction. Every screening question, routing rule and pipeline stage is downstream of that answer, which is why it is a call and not a form.
Pulled from your own posts, so they sound like you rather than like a content agency. You are never opening LinkedIn with an empty box and no idea what to say, which is the actual reason posting schedules die in week two.
Two of them, in the top tier, inside your support window. We look at the three numbers, decide the single highest value change, and make it. Changing five things at once is how people end up with a system that works and no idea why.
You could. It is your industry, and you would do a competent job of it.
What follows is the actual list of decisions inside a complete lead system, whether I build it or you do. Some sit in the tiers below, some sit in the eight items that are not in any tier. None of them are the interesting part of your week, and all of them quietly break a funnel weeks after it is switched on, when nobody is looking at it any more.
Perth does not observe daylight saving and most of the United States does. Which timezone does the booking form present, and what happens on the two weekends a year the offset between them changes?
LinkedIn moves your weekly invitation ceiling depending on how many people accept. What is your acceptance rate right now, what does that make your real ceiling this week, and what happens to the account if you sail straight past it?
The same firm enquires by form on Tuesday and rings on Thursday. One record or two? What decides, and what happens to the history of whichever one loses?
Someone does not turn up at 2pm. When does the recovery message fire, and what stops it firing at the person who rescheduled forty minutes earlier?
The DM said one thing and the post said another. Which of the two gets credit for the booking, and does that survive the person clearing their cookies or reading the post on their phone and booking on their laptop?
Invitations you sent months ago are still pending and still counting against this week's ceiling. When do you withdraw them, and does withdrawing lock you out of ever inviting that person again?
Put simply: if you can answer those without looking anything up, build it yourself and it will work. If you would rather it was running by the end of next week and stayed running, that is what this document is for.
Accounts in your name. Access to whatever platform the Legal Lead Machine already runs on, or your approval to open the scheduling and pipeline accounts in your name. Everything is registered to you, not to me.
The copy you want used. Your LinkedIn connection requests and four message sequence as you have already written them, the family law campaign numbers as you want them stated, and your qualifying questions. I wire what you write.
Sign off on every outbound word. You are the lawyer and this is your advertising. Nothing goes live carrying your name until you have read it.
The 1800 number's portal access, only if you add the missed call path, item 12, later on.
One hour, once. A single call to confirm what qualified actually means to you, because that definition decides the whole shape of the pipeline.
Thirty minutes a day, and three posts a week. This is the one thing I cannot do for you. The system removes the deciding and the remembering, but somebody with your name on the account still has to press send. If that half hour is not going to happen, tell me now and we will scope something different instead.
This plan does not use paid ads. If you ever add them, the spend, targeting and creative are yours, not mine.
You get twelve angles to start from. Turning one into a post in your own voice, and the Legal Lead Booster itself, stay yours.
You are the lawyer. Advertising rules in any jurisdiction are your call. I build exactly what you approve.
Sending the invites and running the consultations is you. I do not operate your LinkedIn account or speak to your prospects.
I build the mechanism, not the demand. What arrives at the top of it depends on your invites and your posts.
Your scheduling, pipeline and Sales Navigator subscriptions are billed to you directly, never through me.
Also not included: legal advice of any kind, migrating historical data out of systems you already run, and content edits after handover. Any of it can be added later, and I will give you the price first.
Every tier includes the Lead Plan and the hour that defines what qualified means, because a system built without those is just software. The first puts a real time in your diary. The second stops the time going quiet before it arrives. The third tells you which of your channels put it there.
Items 09 to 16 are not in any of these. Ask for one whenever you want it and you get the price before I start.
Checkout is handled by Stripe, so I never see your card details. Whether instalment options appear depends on the amount and your device, and they are shown at checkout if they are available to you.
This build runs on a scheduling tool and something to hold the pipeline. That is the whole list, because the channel is LinkedIn and you are already paying for that. If the Legal Lead Machine already runs on a platform that does these things, we use that and this list disappears. I will confirm exactly what is needed on the first call and you will see the cost before anything is opened.
I have not printed prices for third party tools here because they change and because what you already own decides most of them. No subscription is opened without your say so.
Payment. Paid in full to begin. Work starts the day payment and access are in.
Refunds. Cancel before I start building and you get all of it back. Once the build starts it is non refundable, because you are paying for time set aside for you. If I do not deliver the numbered and lettered items listed in the tier you buy, you get a full refund.
Timeline. 3, 5 or 8 business days from that day depending on your tier. The clock pauses any time I am waiting on you, whether that is access, copy or sign off, and restarts when it lands.
Ownership. Every account, record and phone number is in your name from day one. Nothing routes through Studio Raine and nothing stops working if we never speak again.
Revisions. Two rounds of changes during the build. After handover, your support window of 7, 14 or 30 days covers anything I built that is not working right. Changes to copy or logic after that are quoted first.
Agreement. Paying for a tier is your agreement to what this document describes. What is in here is what I am building, and nothing outside it is included unless we agree it in writing.
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Pick the tier you want and pay with the link on it. Then send me the access and I start. No paperwork to sign and nothing to chase.
One price, once. $750, $1,250 or $1,750 AUD depending on the tier. No monthly fee to me, ever, and nothing else owed after that.
Access to the accounts, the LinkedIn copy you have already written, and one hour on a call to define what a qualified firm actually means to you.
Within 3, 5 or 8 business days, the machinery behind your page: an enquiry becomes a record, a record becomes a booked time, the time gets confirmed, reminded and chased, and every step is owned and timestamped. Plus the written Lead Plan telling you exactly who to contact, with what, in what order.
Thirty minutes a day and three posts a week. Send the day's invites off a list that is already built, reply to the people the pipeline puts in front of you, and post from a bank of angles written in your voice. About three hours a week all up, and the confirmations and reminders keep running on the days you do not show up.
All of it, in your name, from day one. The accounts, the records, the number, the pipeline. Nothing runs through me and nothing breaks if we never work together again.
The marketing itself. Sending the invites, writing the posts, running the calls, compliance sign off, and how many bookings you end up with. Also the tool subscriptions, which are billed to you directly.
Put simply: you built the offer and I built the page it points at. This is the part that catches what the page brings in, so the work either of us did before it actually turns into a diary with names in it.
Questions on any of it, call me. Otherwise tell me which tier and we start.